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October 7, 2008
By: TOM BRANNA
Editor
Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virtual world. “With the launch of the Harajuku Lovers Fragrance collection, we were looking for new and innovative ways to capture our customers’ attention,” said Dennis Keogh, senior vice president, U.S. marketing, Coty Prestige. Using a mobile camera pho...
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